Spinach x Unilever — Mindset
A book specifically designed for core Unilever engineers, chemists and scientists the project was developed alongside of workshop training sessions taking place over several continents.
Taking a playful and thoughtful approach, an intimate note book aesthetic was crafted alongside esoteric visual metaphors and a dynamic language to elevate the personal journey and emotional value of the book contents and training events.
Space for additional note-taking were added throughout the book for moments to reflect or to add further scribbles.
The book serves as important reference material on how to drive innovation, develop new ways of thinking and to understand the consumer/product relationship on a deep and impactful level.