Illustration-led leaflet set for the launch of the OPT In! membership scheme. 16–25’s recieve access to special Playhouse events, reduced ticket prices and discounts around Oxford.

Originally concieved as a postcard set to work under the OPT In! sub-brand, a foldable leaflet was quickly developed that could be dropped into a point of sale display. We also reduced print costs with no compromise to quality and utilised a 100% recycled natural paper stock.